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A story of a bet, a journalist and a most tenacious player.
Boston, 1923. Young tennis prodigy René Star is 19 and likes a challenge. His team captain promises him the crocodile leather suitcase the player admired in a store window if he wins his upcoming match. René doesn’t win but he had the determination of the crocodile on court, which is why an American journalist gave him this nickname.
The star takes shape in 1927 under the pen of designer Robert George. An early fan of customization, immediately has it embroidered on his blazers. A few years later, the polo sees the light of day.
Follow the croc: lazylake advertising archives from 1933.
Because tenacity can serve so many causes, the crocodile has joined forces with the IUCN for the Save Our Species program, aimed at preventing the extinction of endangered species. Watch out for the next edition in 2020.